Advertising on Merseyrail

Advertising on Merseyrail is a great way for any local and national businesses to get their message to their target market in a direct, fast and effectively manner.

Merseyrail is an urban network of vital importance to the transport infrastructure of Liverpool, operating on the Wirral and Northern Lines within Merseyside, it runs almost 800 trains per day. Trains are every 15 minutes and 5 minutes in the city centre.

The network carried 25.5 million passengers in the 2022/2023 statistical period. The concession to operate Merseyrail is held by Merseyrail Electrics 2002, a joint venture between Serco and Transport UK Group (formerly Abellio UK).

advertising on merseyrail
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Digital Screens (D6) Advertising on Merseyrail

Merseyrail is expanding the opportunity for brand advertising in Liverpool, with the unveiling of 44 new state-of-the-art digital 6-sheet screens across the busiest Liverpool city-centre stations, in partnership with Merseyrail.

Moorfields, Liverpool Central, Liverpool Lime Street and James Street stations will benefit from 75’’ and 85’’ full-motion digital screens, strategically placed within high footfall areas of the four key rail stations, maximising engagement with passengers.

Advertising on merseyrail

4-Sheets

  • 4-sheets offer high coverage due to their excellent positioning on cross-track and in corridors
  • Dwell time - Merseyrail trains operate every 5 minutes in the city and 15 outsid
  • Designed to deliver high-frequency messaging and 100% cover of the network audience
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6-Sheets

  • Key locations that focus on platform and interchange areas within the stations
  • Offers standout for advertisers with an optimum share-of-voice due to volume available on the network
  • Located in areas with the highest levels of traffic
  • Great coverage and value for money
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Stair, Escalator Panels

  • Often used for tactical campaigns targeting travellers entering or leaving stations
  • Alternating creative messages creates standout
  • Popular locations with leisure and entertainment enthusiasts
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Why you should choose to work with Firefly Agency

Over 25 years’ experience working on local and national rail campaigns
Cost effective and successful campaigns
Bespoke and individual campaigns tailored to your exact needs
Excellent pre and post campaign communication

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What our clients say about us...

"We found working with Firefly to be an extremely positive experience that helped us to meet our communications targets.

The client care was excellent and the range of creative tactics on offer meant that we could speak to our varied demographics using both mass reach and niche channels.

We would absolutely recommend Firefly based on their expertise, commitment to the clients’ needs and access to multiple platforms."

Joanne Wehrle | Manager - South Yorkshire Safer Roads Partnership

"Firefly continually exceed our expectations with the levels of work and commitment they put into everyone of our campaigns and are extremely customer focused. We would 100% recommend them to any business out there."

Taco Bell

"Working with Firefly Agency, we feel they take a genuine interest in what we are asking them to help with. The team there have made it easier for us to take a step back on looking at various places to advertise and have come up with ideas that really work. Our ads look slicker and are easier to understand. They offer a very cost effective service along with excellent customer service."

McLaughlin's Kitchens