TV ADVERTISING WITH FIREFLY

Traditionally one of the UKs broadest mediums to capture a Uk audience. TV advertising has adapted well to how consumers watch TV over the past years and you now are able to buy TV if you have a regional budget using a mixture of regional TV and Catch Up, VOD and Sky Adsmart

TV advertising is still a leading advertising format, used to convey a paid message on television which typically promotes a product, brand or service and remains one of the most effective and popular marketing mediums.

Major players in the TV industry are exchanging data and technical expertise to create this valuable databank annually for advertisers and remind them of the continuing importance of TV.

Trust and impact: TV is the most trusted form of advertising and remains most likely to make consumers laugh, move them to tears or trigger emotion, It can drive market share, people trust TV and it provides scale and reach. It also provides you the ability to buy the exact amount of ratings (or numbers of viewers) that you need.

For years, many businesses have thought that TV advertising has been out of their reach due to its mass appeal and associated costs. AdSmart is turning that thinking on its head – making TV relevant and affordable for businesses across the UK.

What we do know is that consumers of television are changing their behaviour, and that technology is playing a big role in this change.

"We found working with Firefly to be an extremely positive experience that helped us to meet our communications targets.

The client care was excellent and the range of creative tactics on offer meant that we could speak to our varied demographics using both mass reach and niche channels.

We would absolutely recommend Firefly based on their expertise, commitment to the clients’ needs and access to multiple platforms."

Joanne Wehrle | Manager - South Yorkshire Safer Roads Partnership

"Firefly continually exceed our expectations with the levels of work and commitment they put into everyone of our campaigns and are extremely customer focused. We would 100% recommend them to any business out there."

Taco Bell

"Working with Firefly Agency, we feel they take a genuine interest in what we are asking them to help with. The team there have made it easier for us to take a step back on looking at various places to advertise and have come up with ideas that really work. Our ads look slicker and are easier to understand. They offer a very cost effective service along with excellent customer service."

McLaughlin's Kitchens