OUTDOOR ADVERTISING WITH FIREFLY
As people spend more and more time out and about ( the average Uk adult now spends over 3 hours out of home) Outdoor advertising offers brands mass scale and coverage to reach these people and also allows people on the move with an active mindset to engage with the advertiser
Out of Home advertising reaches over 90% of the Uk population each and every week ( Route ) and almost all environments have now returned to pre-COVID revenue levels.
OOH has fully embraced the digital revolution. New Technology has helped transform this industry into one that quickly adepts to an advertisers changing needs and delivering engaging and flexible campaigns with unsurpassed creative opportunities. Digital screens now offer time sensitive , location specific and data driven campaigns.
Smartphone penetration allows users to respond to ads they see out and about, users search and share things they see every day